Agile Marketing: Everyone Should Know It

What is Agile Marketing?

Have you ever been asked if you’ve watched a certain movie, have a certain app, or play a certain game that you’ve never heard about? 

Agile Marketing is an effective organizational strategy that involves cross-functional, self-organizing teams doing work in repetitive processes. 

The purpose of Agile Marketing is to drive growth by focusing efforts and resources that deliver value to end-customers.

Agile Marketing is a wonderful practice that applies certain principles and concepts derived from agile software development. Agile Marketing may help increase speed, quality, flexibility and effectiveness in a marketing team.

Efforts are focused on the best delivery of value to the customer.

Agile Marketing Principles

 In Agile Marketing, many effective principles, tools and resources are used. In a nutshell, breaking down work into small increments, gathering continuous feedback, adapting to changes, and allowing flexibility within the process can help drive success.

Drawing upon Agile’s methodology, Agile Marketing utilizes a short-term plan and a long-term plan, while also taking current circumstances into consideration.


Some common principles include:

  • Responding to change, rather than following a plan (adaptability)
  • Swift repetitions of small work increments instead of a big project
  • Gathering data and running tests instead of using opinions and other decisions previously made
  • Lots of small experiments in regards to a big decision
  • Collaboration instead of a corporate hierarchy

As you can see above, the principles are very interesting as they call for a constantly changing, adaptable, fast-paced learning environment that requires lots of learning, evaluation, and re-evaluation to adapt accordingly to recent changes.

Agile Marketing Principles

Here’s a good example of the benefits of Agile Marketing:


Agile Marketing can lead to a significant increase in collaboration, productivity and revenue. In addition, it allows for greater flexibility and better decision making based on the Agile Principles above.

Audients Digital 

Audients Digital covers a wide range of areas relating to IT Professionals, Agile Transformations, and Digital Marketing

What exactly is Audients Digital and what do they do? In summary, Audients Digital is a Digital Transformation and Marketing Training and Consulting Group, founded by experienced and passionate experts in Digital and Agile Transformations and IT Development.

Audients Digital specializes in high-quality onsite and virtual IT training and Digital Marketing certification training courses. Their focus widely spreads from Digital Transformations, Agile Coaching, and Agile Training.

They believe Digitization is a transformation for all – corporates, companies, and employees. Audients Digital is driven to listen, train, enable and empower Digital Competence to make a change.

Why Would I Need Audients Digital?

Audients Digital offers unique Digital Transformation services that can benefit almost anyone, whether it’s your career or your business. 

Many successful business leaders have always looked to new technologies and processes to increase efficiencies, profits, and streamline workflows.

A Digital Transformation can help you do exactly that, and in addition, Audients Digital can help you re-engineer, automate, and infuse intelligence across key business functions to reduce costs and speed time to market.

Partnered with many expert organizations and trainers in Agile, Scrum, and Digital Marketing, Audients Digital is an unparalleled organization that’s dedicated to Digital Transformations.

Anyone, including you, can transform your business and your career with Audients Digital!

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