The Future of Marketing
Traditional Marketing vs Digital Marketing
Traditional Marketing
(Keywords- business, marketing, traditional marketing, social media marketing)
Traditional marketing refers to any means of marketing that does not require the internet. This type of marketing was prevalent across the world before the digital age. It has been used to keep businesses in your head by reaching a more general audience (in comparison to digital marketing) and emphasizing brand image and perception through physical and auditory advertising. Traditional marketing has built the foundational principles of marketing and the framework that has grown marketing into what it is today.
Some examples of traditional marketing are:
-Billboards
-Newsprint
-Radio
-Phone
Digital Marketing
(Keywords- business, marketing, digital marketing, content marketing, social media marketing)
Digital marketing has been a force to be reckoned with throughout the past couple of decades, as the internet has blossomed. It has allowed businesses to more narrowly target customers that fall in their main demographic while keeping marketing costs low. It has also made it easier than ever before to track business metrics and understand the wants and needs of both potential and current customers.
Some examples of digital marketing are:
-Social Media Marketing
-Search Engine Optimization (SEO)
-Pay-Per-Click (PPC)
-Website Marketing
-E-mail Marketing
Why Digital Marketing is the Future of Marketing
(Keywords- business, marketing, digital marketing, traditional marketing, SEO, PPC, social media marketing)
The rise in popularity of the internet has provided companies with a cheap and effective marketing outlet that shows no sign of slowing down anytime soon. Digital marketing has seen exponential growth as the internet has become more popular, even throughout the recent rocky economic climate. which goes to show just how resilient and inexpensive it is compared to traditional marketing.
Traditional marketing has created a strong framework for marketing, but, technology and general knowledge grow over time and evolve. Digital marketing is just the new and improved version of its traditional counterpart and it will be exciting to see how it will continue to evolve.
The Power of Digital Marketing
Statistics, Tracking, and Analytics
(Keywords- analytics, statistics, business metrics, business, marketing, social media marketing)
One of the main benefits of digital marketing is how efficiently you can collect and track important business information. The more people utilize this part of digital marketing, the easier it will be for companies to adjust their marketing strategies in a way that destines their company for success. After all, the best way of predicting the future is by looking at the past.
Some of the most popular digital marketing tracking software include:
-MailChimp
-Google Adwords
-BuzzSumo
-Google Analytics
Targeting Demographics
(Keywords- demographics, target demographic, marketing, digital marketing, business, social media marketing, customers)
Digital marketing has allowed businesses to market to much more targetted audiences. This has been huge in increasing the effectiveness of marketing campaigns; since it is much easier to convince someone who already has an interest in something similar to a product to buy that product, in comparison to trying to convince someone random to buy that same product. Targeting specific demographics also helps a business better understand its customer base.
SEO and Potential Reach
(Keywords- SEO, marketing, digital marketing, social media marketing, google, yahoo, bing, hashtags, keywords, business)
Since the beginning of the internet search engines have been the go-to place for browsing the wide variety of websites found online. The popularity of these sites and the demand from businesses to appear at the top of your search results created a practice in digital marketing called SEO (aka Search Engine Optimization). SEO gives digital marketers an edge over the competition by letting them use keywords and utilize other methods to market their website to their targetted audience and optimize their placement on search engines.
Important Aspects of Digital Marketing
Hashtags and Keywords
(Keywords- hashtags, keywords, business, marketing, digital marketing, social media marketing, social media)
On August 23rd, 2007, Twitter introduced hashtags as a way to allow their users to target specific keywords that could then be searched by other users looking for content relating to the hashtag. Shortly after hashtags were introduced, other social media platforms began to realize the success of this feature and add it to their platforms. As using hashtags became more popular, marketers began to take notice and saw this as a great way to create more targeted marketing campaigns.
Nowadays, hashtags and keywords are key parts of creating effective digital marketing campaigns. The more popular a hashtag or keyword became, the more businesses took notice and used their popularity to show off their products to the people who were interested in that specific hashtags.
Social Media and Websites
(Keywords- youtube, instagram, twitter, tiktok, linkedin, snapchat, business, marketing, digital marketing, social media marketing, pinterest, google, PPC)
Picking the right websites and social media platforms to use for your business is critical to reaching the right audience for your company. If you can pick the right platforms the growth opportunities are endless, but, be careful when deciding what platforms to use because it’s just as easy to pick the wrong platform and have ineffective marketing or even marketing that could negatively impact your business.
Here are some popular social media websites and the purpose of using them in marketing:
-Facebook→ Growing relationships and brand loyalty
-Instagram→ Creating conversation and reaching a younger audience (Millenials and younger)
-Youtube→ Growing brand awareness and creating tutorial/how-to videos
-Linkedin→ Networking and business development
-TikTok→ Building a community and creating conversation
Branding and Brand Image
(Keywords- branding, brand awareness, customer loyalty, brand identity, marketing strategy, business, marketing, digital marketing, social media marketing)
Branding helps businesses show their values, show the purpose of their product and identify their brand to their target demographic. It is crucial for any business to properly brand their company if they want to see any success. Without a brand, it’s nearly impossible to attract customers and grow customer loyalty because branding helps explain and humanize a business, which gives people a reason to support it.
Consider this scenario when thinking about branding; if you saw 2 of the same product would you be more likely to buy the product from the company that has a solid brand that you agree with, or the product from a company that has no clear branding or purpose? The odds are your answer is the former.
Conclusion
Digital marketing has taken over the marketing industry as a whole and has made traditional marketing most marketer’s second choice in the digital age. This is thanks to the overwhelming amount of benefits it has over traditional marketing, such as; its trackability, its potential to narrowly target your main demographic, its SEO potential, its simple use of keywords and hashtags, its wide variety of websites and social media options, and its potential for emphasizing keywords. This is why digital marketing is the future of marketing.
