Marketing Strategy plan For Fashion Brand
Get a WebsiteThe internet Shopping habits have changed and consumers are increasingly preferring to shop online rather than visiting a physical location. For you, this means getting a website if you don’t already have one; this means going from a fashion brand to a fashion eCommerce brand.
Have a Mobile Presence
Now that you (hopefully) have a website, we move to digital marketing for the fashion industry. Similar to our propensity for online shopping, we’re substituting keyboards for screens and are opting to browse the web with our smartphones rather than desktops. As a fashion brand, this means getting a responsive website that resizes content according to the screen it resides in. Not doing so will lead to subpar experience for your mobile users, which will deter them from further interactions with your brand. This is especially important in the fashion industry because many consumers see things they like as they go about on their day, and if they happen to see something you offer but can’t load it on your site, you can be they’ll go to a competitor
Join the Social World
Social media marketing for fashion brands is an absolute must. Not only can you use it to connect with your audience and build a relationship with them, but you can also use certain platforms like Instagram to show off and promote your products. Additionally, you can integrate your store with certain channels like Facebook, Instagram and Pinterest, meaning that if your
Attach an Influencer to Your Brand
Speaking of social media, some of the best fashion social media campaigns revolve around influencers. For those who don’t know, influencers are people within your industry/niche who have large fan followings and command attention — when an influencer posts, others follow. For example, one of the best ways to promote your clothing line is to get an influencer to Tweet pictures of them wearing some of your clothes. At the end of the day, influencer marketing is like high school; influencers are the popular kids and their followers are the other kids who emulate them and want to be just like them.
Leverage the Latest Technologies
We’re currently in the midst of a technological revolution marked by rapid advancements in technologies like artificial intelligence (AI). For example, chatbots. Chatbots act like 24/7 customer service reps that guide your customers through their journey to checkout as soon as they land on your site. If your users have a question, they’re there to answer it. And if they don’t have the capability to answer that question, a human rep can take
Remarket to Your Users
The beauty of remarketing is that you’re targeting people who have already visited your website in the past, so right off the bat you know that there’s something there for you to work with. Additionally, you’re increasing the chances of a conversion over a normal ad because you’re showing them something they were already looking at on your website, not a random item they may or may not be interested in. Remarketing, then, gives you more brand exposure, better audience targeting, higher conversion rates and improved ROI
Start a Blog
Ask any digital agency to name you a few fashion brand must-dos and they will undoubtedly tell you to start a blog. As a hallmark of content marketing that does everything from improving your organic search rankings to exposing new users to your brand, blogging is one of the most important marketing tools you have at your disposal. For starters, every blog post creates a new landing page for your audience to find you with. Moreover, you can use a blog to disseminate any news or updates you may have, introduce new styles with a couple of HD images to show them off, or help your audience with some style guides as the seasons change
