The StartUp SOLOPRENEUR
zenobia adonis
WHEN STARTING YOUR OWN ONLINE
TEACHING BUSINESS, THERE ARE CERTAIN STEPS THAT YOU NEED TO
TAKE HAVE YOU THOUGHT ABOUT GOING SOLO AND FINDING
YOUR OWN STUDENTS ONLINE BUT DON’T KNOW
HOW TO GET STARTED?
Are you an online Language teacher who is tired of being underpaid and undervalued?
Do you feel demotivated during lessons? Like something is missing.
Are you scared to stay in an industry where they can pull the rug from beneath you without a second thought?
Are you tired of living month to month feeling terrified of not having a full schedule?
Do you feel like you are stuck in the same cycle day after day with the same results?
Do you want to find your own students who are willing to pay you a higher rate for your expertise?
Do you want to own your time again?
Starting your own online teaching business is the answer to all your questions. It is the ticket to freedom that you are looking for.
THE BENEFITS OF GOING SOLO AS AN ONLINE TEACHER
SET YOUR OWN RATE
One of the most appealing aspects of going solo is that you have the ability to charge what you are worth. No more working for $15 per hour.
YOU KEEP ALL YOUR EARNINGS
Teaching as a solo teacher means you keep 100% of the money you earn.
CONTROL OF YOUR SCHEDULE
Online companies can have strict schedules with harsh penalties. Going solo means you have 100% control over your schedule.
BE YOUR OWN BOSS
The advantage of answering to no one but yourself is a pursuit worth chasing.
GROW IT INTO A BUSINESS
Going solo as a teacher is a long-term game. You will need to put in more work in the beginning, but if you do it right, it will become easier and will require less work with more reward.
PERSONAL SATISFACTION
Teach what you are passionate about. Say goodbye to teaching the same material and curriculum day in and day out
WHEN STARTING YOUR OWN ONLINE TEACHING BUSINESS, THERE ARE CERTAIN STEPS THAT YOU NEED TO TAKE AND SKILLS THAT YOU NEED TO
LEARN TO BUILD A SUCCESSFUL AND
PROSPEROUS BUSINESS.
STEP 1 | DISCOVER YOUR NICHE
The most successful solo online Language teachers are the ones who specialize in a specific language field. This is because students often have specific language learning goals and seek teachers who align with them and who can help them to achieve their goals. They pay more for lessons than those who want to learn General language lessons.
Examples of a niche
- IELTS Exam Preparation
- Business English to Japanese Businesswomen
- Phonics to Kindergartners
- Specialized writing for high school students
- Medical English to NNES Doctors
STEP 2 | CREATE AN ONLINE PRESENCE
There are many ways to have a visible online presence as an online solopreneur. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. If you don’t have an online presence your students will have a hard time finding you. You can advertise your services by creating a website, using social media, or even by joining online groups. Don’t forget that word-of-mouth goes a long way, too! If you’re not sure where to start with the marketing and operations side of running a business, don’t worry. You can take the Let’s Go Solo specialized program that helps online Language teachers to go solo as a solopreneur and to fill in any knowledge gaps and make the transition from teacher to solopreneur!
Examples of an online presence
- A niche website
- A Facebook business page
- A Facebook group
- A LinkedIn profile
STEP 3 | CURRICULUM, PACKAGING & PRICING
You need to create a simple curriculum for your students to deliver high-quality lessons and ensure repeat clients. Your curriculum must be tailored for your specific niche, and it must have a goal-orientated outcome. This is easier than you think. I promise.
If you do not feel confident in creating your own curriculum, in Let’s Go Solo, we provide you with a list of over 15 resources on where to source your own lesson materials/curriculum. You will also need to price your service and create different packages for different client needs and goals. In Let’s Go Solo I share with you the strategies that took me from 5 private clients to over 40 private clients while changing $100+ per hour.
Examples of packages
- 1x trial lesson = $xxx
- 10 lesson package = $xxx
- 20 lesson package = $xxx
- 4-week program = $xxx
- 8-week program = $xxx
STEP 4 | CREATE CONTENT
AND YOUR MESSAGING
When starting your own online teaching business, it is important that you always align your messaging and content with your ideal student avatar(ISA) as you need to focus on helping them with their pain points. All of your messaging needs to relate to their needs and goals and how you can help move them away from their pain and towards pleasure.
Examples of moving from
pain points to pleasure
Pain
Fear of failing the IELTS
exam for immigration
purposes.
Lacking confidence in the
corporate field as a
woman.
Wanting to travel to foreign
countries but scared of not
being able to communicate
with basic English Phrases.
Pleasure
Being able to do
presentations and meetings
confidently in English.
Getting the band score that
you need to immigrate and
start a new life.
Being able to travel to native
English-speaking countries
and feeling confident and
secure in their English Speaking abilities.
STEP 5 | SOURCING YOUR
STUDENTS
After many years in the industry and helping many teachers go solo, this was by far the biggest pain point for new teachers. It’s the one question that I have been asked the most in my career as an online business coach… ‘’How do I find my own online students?’’. The answer is simpler than you may think and all boils down to your messaging and marketing. As a solopreneur, you need to craft your messaging around your ISA (Ideal Student Avatar). Your messaging needs to show a clear transition from your ISA’s pain point to their pleasure. For example, if your Ideal
Student is someone who wants to ace the IELTS in order to immigrate, then your message should convey that.
‘’ Do you want to ace the IELTS Exam and get a band score of 8.5 to immigrate and live in a Native English-speaking country? I can help you achieve that and more with our 6-week immersive IELTS program.’’See how that hit home more than a generic ‘’I can help you with your IELTS exam’’ does? Your messaging and marketing are two of the most important aspects of your solopreneur business. We have helped our students achieve immense success by implementing these basic strategies that have helped them go from $20 per hour to $100 per hour. They now live a life of true freedom and flexibility, and we can help you do the same.
