The fast food industry has changed drastically over the years. It has become so popular because of how convenient it is. Many people live busy lifestyles and don’t have time to prepare meals. They spend their money on fast food to save time than going grocery shopping and spending long hours in the kitchen preparing meals. https://www.marketdataforecast.com/market-reports/fast-food-market

This article provides you with an example of a digital marketing strategy for fast food business.

Define your brand and what it offers.

 “Binkx fast food offers a variety of different meals that are prepared fast and served to customers for less, we know in this generation people live busy lifestyles and struggle to find time to prepare meals”.

It is also important to emphasize your competitive advantage and unique value proposition.

“Binkx fast food also includes vegan meals and smoothies for customers who prefer healthy meals”.

Identify Target Market

The following marketing segments below will help you establish who your customers are and how to reach out to them.

•  Demographic (Age, Marital status, Occupation) 
• Psychographic ( Personality, Lifestyles, interests)
• Behavioral ( Purchasing behavior, Usage, Customer loyalty)
• Need-based (emotional benefits, attributes)

Customers persona 

create your own customer persona based on the target market.

• Sam – A 19 year old student that lives in town. She is single and loves going out, partying, heavy social media user, follows trends and loves music.
• Rose – she is 24 years old ,single, she lives in the suburbs and travels everyday to work. Heavy social media user, enjoys hiking.

Set your “SMART” goals

Competitors 

Do research on your competitors and see where you can improve to get more customers. Analyze their online platforms and how they engage with their customers, this will help you get a better understanding about your competitors and what makes them STAND OUT. SWOT analysis is also a great way to compare yourself to your competitor.

Strategy Plan

Create a detailed step by step plan that will help you with your marketing strategy.

Social media is the quickest way to reach out to a lot of people at the same time at a low cost. This is good for businesses that are starting up as this will save them the cost of heavy advertising. Popular social media platforms like Facebook and Instagram can be used to engage and sell to customers. Some of the tips to follow to have positive results:

Social Media

• Know your target market 
• Know which social media platforms they use the most
• Establish a relationship with customers
• Plan out your content and post frequently to avoid messing up your algorithm.

Websites

A website is an important tool for businesses to establish their credibility and build trust with customers. It makes it easier for customers to always find you. The following tips can be used for positive results 

• Create a website
• Ensure it’s “Mobile Friendly”.
• Make sure it easy to navigate
• Add relevant content 
• Use the right keywords to improve your SEO RANKING.

SWOT ANALYSIS

Determine the swot analysis of the fast food industry and any potential threats in future.

• Strength – what is your competitive advantage(why customers choose you) 
• Weaknesses- what areas can be improved
• Opportunity- what are the new shifts in consumer behavior.
• Threat- What are the potential threats. The going green trend is one of the things that can negatively affect your business as more people are switching to the healthy side and more concerned about their health and the environment. Fast food also referred to as Junk Food can cause major health issues. Competition is also a threat as more people are coming in.