Digital marketing strategy is crucial for the success of any online business.

During the Covid-19 pandemic, a lot of people started acquiring home gym equipment due to the restricted access to fully equipped gyms. Therefore, the demand for gym equipment, including Yoga mats, skyrocketed as well as their prices.

Yoga has been gaining popularity in recent years and more so during the pandemic for its physical as well as mental benefits.

WHO ARE WE?

Dream Mats is a team of Yoga enthusiasts that decided to explore the market for Yoga mats due to our love for Yoga and the higher demand in recent years.

With every member of Dream Mats being passionate about Yoga, we have a strong knowledge and experience with different types and shapes of Yoga mats which will help us identify the market and its needs.

GOALS

We have short- and long-term goals selling the perfect Yoga mats:

Short-term goals:

–   Start our online presence with a website and two social media accounts on Facebook and Instagram

–   Achieve a monthly target of selling 300 yoga mats

–   Increase our social media followers

Long-term goals:

–   Reach 50,000 social media followers within 2 years

–   Expand our products to other Yoga related products

–   Expand our online business to other countries

WHO BUYS YOGA MATS?

One thing we need to identify before we implement our digital marketing plan is who we are selling to.

Yoga mats can be used either to practice Yoga or any other exercise. Our target audience is 25-50 athletic people that live a healthy lifestyle. Healthy people that are comfortable shopping online and have some social media presence.

WHERE WILL WE FIND POTENTIAL BUYERS?

By knowing our target audience, we will be able to better aim our marketing campaigns.

–   People with gym memberships

–   People who eat healthy food

–   Yoga social media groups

–   Yoga classes

OUR NICHE MARKET

Every house has different paintings or canvas hanging on the walls for decorations. Many people use their yoga mats at home and store them away after use.

We thought of adding an extra value to the yoga mats and designing them so they can enhance the look of the room.

Prints will include different relaxing backgrounds as well as decorative pictures to suit different styles. We will also sell the average different coloured yoga mats.

OUR DIGITAL MARKETING STRATEGY

–   Create our website with our products and a section for blogs related to Yoga

–   Sign up for Google My Business

–   Utilize SEO with our blogs and website to reach a higher audience

–   Create social media accounts on Facebook and Instagram and create attractive content and interact with our followers

–   Use paid social media advertising

–   Measure or ROI on paid advertising

–   Monitor our metrics including visits, pages per visit, SEO and adjust our content and marketing accordingly.

–   Revaluate our short- and long-term goals every 3 months.

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