Digital Marketing Plan for a Florist

Photo from Red, White, & Bloom florist

Technology has made it more possible to get huge amounts of information at your fingertips. As a result, many businesses rely on technology as a means to promote their services. This is called digital marketing. And because of the increased use of technology, digital marketing is not going anywhere. Therefore, it is important that florist companies create a strategy plan that reflects their vision for their business. Below are things you need to consider as you create a strategy plan for your florist business.

Define Specific Goals

To create a plan, you need to have a goal. Without a goal, there is no aim. As a florist you must have a goal that relates to your sales and your audience. Most importantly, your goal must lead you to fulfill your business’s vision. You can create short-term goals and long-term goals.

As a florist, a potential goal can be to have a specific number of orders by a specific number of months. For example, if you are a company that has approximately 200 different customers monthly, then you can set a goal to have 1,000 customers by 4 months. In addition, your long-term goal would be to have 10,000 different customers in 3 years which will help you reach your goal. Having a goal for your company will greatly benefit you in the long run.

Define Your Audience. Who Will Be Your Buyer Persona?

It is important to know who your target audience is. Without knowing what type of people or businesses you will target, then you will not be able to promote your products well. For example, suppose you own a bakery. Will you go promote your product to people who are on a diet? People who are on a diet may not be thinking about buying dessert or anything with carbs. It is also important to do research on potential customers who may be interested in your product or service, especially if you don’t know who your buyer persona is. 

So for a florist company, people who are getting married and need flowers to decorate their wedding venue are potential customers. Even couples who are not married or are already married may also be audiences that may benefit from your florist company. Another potential audience may be businesses who need flowers to host an event. Depending on the goals and vision for your business you can choose who will be your target audience.

Where will you find your audience?

Once you know who your audience is, you must now find out where you can reach out to them. For a florist, social media is a great tool for reaching out to couples. Dating websites and sites such as Facebook, Instagram, and Pinterest are great ways to reach out to your target audience. 

As a florist, it is extremely important for your products to be visually appealing. People order flowers based on their beauty. That is why Pinterest is a great tool to promote your product since it is all about pictures. 

It is also important that your audience know where to find you. Therefore, you must have an appealing, updated website that has a strong SEO score so that people are able to find you easier. 

Create a Strategy

You have to create a strategy plan that centers around your goals. There are variety of ways you can build a strategy plan such as creating a webpage for your business, researching your competitors to see where you stand amongst them, and create a blog that will help your business be more known. You can also focus on more brand awareness of your florist business and create appealing content on social media. 

Florist Business for Red, White, and Bloom

Photo from Red, White, & Bloom florist

Red, White, & Bloom is a florist and planner for weddings and special events-only.

The mission of the company is to “make your event perfect or need to make sure the flowers are right for the theme you want.” (Red, White, & Bloom).

Goals of their company: 

Short-term:

  • To gain 50 new customers in a month. 
  • To raise more brand awareness of the company.

Long-term:

  • To make sure that each event is “seamless, stress-free and beautifully crafted,” (Red, White, and Bloom)
  • To gain market share with products that are high-quality.

Buyer Persona (Target Audience):

  • Couples who are getting married.
  • Businesses that are hosting special events.
  • People who want to celebrate a big occasion such as graduation, anniversaries, etc.

Strategy:

Photo from Red, White, & Bloom florist
  • Create a blog that talks more about the company and the variety of flowers it offers.

The company will post a blog that gives an overview of the company and gives tips on flowers that the company sells.

  • Post flowers and venues decorated with flowers on Pinterest. 

The company will make their flowers visually appealing to attract more customers to their website.

  • Continually update and check the social media channels of the company.

The company will make more eye-catching, interactive content and respond to any questions or concerns that a customer may have in their social media company page. 

  • Have better customer service. 

The company will check the social media platforms every day and respond to the comments on each post. Then they will try to see if they can solve the issue that a customer may have. The company will also update their policies to make returns easier for the customer. 

A business strategy is very useful for a florist company because it outlines a direction that a florist can take to accomplish the goals they have for the company and to continuously to fulfill their mission. 

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