Why Digital Marketing is the future.
Digital marketing also referred to as online marketing is the component of marketing that uses internet and online based on digital technology such as computers, phones and other digital media and platforms to promote products and services.https://mailchimp.com/
Types of digital marketing
SEO (search engine optimization)
The process of getting traffic from free, organic, or natural search results in search engines. It is a marketing tool rather than a form of marketing. It is considered the “art and science” of getting pages to rank higher in search engines such as google. In SEO there is no consistent ranking because of changes in algorithm, so it is important to monitor pages and adjust. The higher the ranking the more people can see your page, however this is determined by the following elements:
- Quality of content
- Level of user engagement
- Mobile friendliness
- Number and quality of inbound links.
A form of marketing strategy focused on creating, publishing, and distributing content for targeted audience online. It is used to attract, engage, and retain audience. SEO is a major factor in content marketing.
Benefits of content marketing
- Website traffic
- Raises brand awareness
- Media visibility
- Audience retention
- Increased conversions
Social Media Marketing
The use of social media platforms and websites to promote a product/service is known as social media marketing. It is creating traffic and brand awareness by engaging with people online. Popular platforms like Facebook, Instagram, Twitter and YouTube are used with benefits such as:
- Brand recognition
- Cost effective
- Increased brand loyalty
- Increased levels of customer service and satisfaction.
- Partnering with influencers
Pay-per-click Marketing (PPC)
Online advertising strategy in which you only pay when people click on your ad. How and when people see it can be hard to determine because of changes in algorithm. There are factors that allow people to see your ad such as:
- Ad quality
- Key word relevance
- Landing page quality
- Bid amount
Digital marketing has become a popular and effective way of marketing and reaching out to people all over the world, that is because people spend a lot of time online browsing, researching and socializing on various social media platforms such as Facebook. Why is digital marketing the future? digital marketing marketing is relevant, it is fastest way to reach out to customers all around the world, generate high sales at a low cost and grow your business.