The Journey of Digital Marketing 101

By John Henry Roberts

In a world of ever changing trends and agendas it is vital to keep in the loop, and stay on track with the world not only to stay in the game, but to keep yourself ahead of the competition and be an innovator and pioneer.

We live in uncertain times however some things are certain and one of these is the world is run Online and Digital Ways are the future.

Companies worldwide use online platforms to connect with the world, let’s take a look at what Digital Marketing has to offer.

What is Digital Marketing

In a nutshell, digital marketing also known as online marketing is a term for all marketing and engagement activities done through online media channels.

The role of digital marketing is to help you get found, get leads, and convert those leads into returning customers.

Types of Digital Marketing

Today we shall cover 3 types of Digital Marketing

  • SEO (Search Engine Optimization) 
  • Social Media Marketing
  • Content Marketing

Search Engine Optimization

What is SEO ?

SEO is a set of practices or methods in which you try to improve your position and appearance on web search pages in an organic format, as organic reach is the most prominent way in which people will find your website.

A good SEO strategy is vital to expand your reach to the organic world. SEO allows you to increase the amount of traffic onto your website which in turn gives you a better chance at lead conversion.

Social Media Marketing

What is Social Media Marketing ?

Social Media Marketing is all about building a connection with your audience and customers, introducing them to your brand.

Using specific strategies and content to gain the necessary engagement.

Lets have a look at a few social media platforms

  • Instagram
  • Facebook
  • LinkedIn
  • Twitter
  • Snapchat
  • Tiktok
  • Pinterest 

These are to name a few, over 50% of the population uses social media which gives you billions of people to connect with daily.

Content Marketing

What is Content Marketing?

Is a type of marketing that utilizes multiple types of content such as blogs, videos and so on to reach clients but is never specified to promote a singular brand.

Social Media makes up a big portion on Content Marketing.

Content Marketing is commonly referred to as your “Brand Voice” it is used to show the world who you are.

In this Digital Age make sure you and your brand are a step ahead of the rest by utilizing proven methods to create a digital presence like no other. 

Billions of minds to connect with and inspire with your brand and bring your brand to the world, it is just 1 click away.

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