What is Digital marketing and its history
Digital marketing is a process utilized by businesses to promote their products and services through various digital platforms such as mobile phones, desktop computers, and platforms to promote products and services.
As digital platforms became more prevalent, various digital marketing techniques were employed to reach out to potential customers and increase sales. This process is carried out through various strategies and methods such as
- search engine marketing
- content marketing
- influencer marketing
- content automation
- campaign marketing
- data-driven marketing
- e-commerce marketing
- social media marketing
- social media optimization
- e-mail direct marketing
- display advertising
- optical disks
Unlike online marketing, digital marketing is not limited to Internet platforms. It also includes various non-Internet channels such as television, radio, and mobile phone.
History of digital marketing
The evolution of digital marketing is linked to the development of technology. One of the first key events that became of importance to digital marketing was the introduction of email in 1971.
However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites.
In the 2000s, the rise of Internet users and the creation of smartphones, have caused customers to shop for products online instead of consulting a sales representative. This new problem forced companies to rethink their marketing strategies.
Instead of just reaching out to consumers, digital marketing strategies aim to reach prospective customers across various online platforms.
Due to the increasing complexity of the consumer’s buying experience and the rise of digital marketing, many companies have started adopting new strategies that combine various elements.
With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube, and Twitter, consumers became highly dependent on digital electronics in their daily lives.
Therefore, they expected a seamless user experience across different channels for searching for product information. The change in customer behavior improved the diversification of marketing technology.
In 2007, marketing automation was launched as a response to the continuous evolution of the marketing climate. It allowed companies to segment their customers and launch multi-channel marketing campaigns.
As to who is the creator of digital marketing, some people say it was Ray Tomlinson who sent the first email in 1971 and some say it should be Guglielmo Marconi who sent out the first radio frequency
Who do you think should be crowned creator?
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