An SEO website strategy is the process of planning, optimizing, and organizing your website to help it rank better in search results. SEO can have a huge impact on your business. A good SEO strategy will lead to more credible traffic and leads for your business. There are three types of SEO that you should focus on:

On-page SEO

On-page SEO focuses on the content of your site pages, and how to optimize it to boost the website’s ranking for specific keywords. It includes changes to elements that appear on the various pages of your website so that they can appear in more relevant search results. On-

Page SEO involves anything on your website that you control, such as:

Keyword research: Keyword research is finding the best keywords to target on a page of content. It is a process through which we discover what potential customers are typing into Google by getting into their heads.

Keyword optimization: Keyword optimization is one of the most critical elements of an SEO strategy because keywords help determine where your site appears in search results. If you want relevant leads to find your information, you need to optimize your site for the right keywords. It is important to use the right amount of keywords in the right places and at the right time.

URLs: URLs are a critical component of your on-page optimizations. You want to optimize this element to ensure it is memorable, so your audience can remember the URL better and return to your page later. It is also essential to optimize your URLs so search engines can read them and further understand how your page is relevant to search results. To create an optimized URL, integrate the keyword of your page into it.

Content creation: Content creation needs publishing high-quality content focused on target keywords. Even if you master all of the technical components to search engine optimization, you must have high-quality, relevant content on your website. This content will not only help your website rank well, boost engagement, and bring customers through your marketing funnel, but it will give your pages improved bounce rates (meaning visitors will stay on your website longer).

Content comes in many types and channels, including:

·   Blogs

·   Infographics

·   Guides

·   Ebooks

·   Articles

·   Videos

·   Landing pages

·   Podcasts

·   Webinars

·   Whitepapers

It is important to use a lot of headings to improve readability, and put your keywords in the headings. Headings stand out for search engines and will help you rank higher.

Moreover, regularly updated content is viewed as one of the best indicators of a site’s relevancy. Audit your content on a set schedule and make updates as needed.

Off-page SEO

Off-page SEO involves elements that are not directly on your site but affect your ranking. The most well-known ones are backlinks. Off-page SEO aims at building trust signals between you and other websites. This SEO focuses on links directed to the website from elsewhere on the internet. The number of backlinks a site has from reputable sources impacts where it ranks in search results.

Not all websites are seen as equal, so focusing on getting backlinks from high authority websites is key to building trust with Google. Google’s Algorithm places significant weight on the quality and quantity of backlinks that are pointing to your site. When Google sees lots of quality backlinks, it will consider your website an authoritative source of information and rank it accordingly.

Arguably, link-building may be the most challenging and time-consuming task in the SEO process. Some strategies for obtaining external links are sharing links with thought leaders to share with their network and guest blogging on other websites. The best way to organically build external links is to produce original, in-depth content that other websites will want to reference and link to in their content. This makes your website credible and boosts your SEO ranking. Focusing on this as a weekly initiative will help you maintain a consistent link-building strategy.

Technical SEO

Technical SEO relates to non-content elements of your website. This SEO focuses on your website’s  backend structure that impacts how users experience the front-end of your website, like your site’s speed. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers and can affect overall traffic and engagement rates. SEO strategies that help improve the backend of your site relate to:

Site speed: The first step to improving the backend of your site is to speed up your site’s load time.

Creating user-friendly pages: This element is one of the essential elements of an SEO strategy because it impacts how your audience interacts with your site. If you do not have a user-friendly website, your audience will leave your site.

Mobile-friendliness: More people are using mobile devices, so you need a site that delivers a proper mobile experience. Search engines now penalize websites that are not easily displayed on a smartphone.

SEO in general is not a one-time thing. It is also not a “one-size-fits-all” strategy as what works for some industries may not work for yours. Measuring what happens to your site after your SEO work is put in is extremely important to ensure your next moves are the most optimal ones.