Content plays a major role in digital marketing as it attracts audience towards your post so if people are ignoring your post it means they do not want to read your post . The reasons might be :

• Your content looks boring and it is not relatable to your audience needs.
• It seems like a long and heavy post which people will definitely gonna scroll down. 
• It has a lot of technical and difficult words which are very hard for your audience to catch up.

How does a post look like? 

Now the next question comes then how we should define our post so that the audience will come to read our post .There are so many ways which can help you to attract a larger audience. 

Before thinking about a content first you should think about who would be your target audience for whom you are going to create a post because that will help you to decide your content. If your target audience is small children and you are creating posts for youngsters then your content is unrelatable. So” knowing your target audience is the most important thing for making  content”.

What are the ways by which anyone can create good, attractive  and valuable content?

• Keep your content simple, short and clear so that everyone can easily understand what the post is about .

• Do not use any difficult and hard language which is difficult to understand by your audience .

• Do not use more numeric words which are difficult to remember for your audience to recall.

• Because, if your post contains so many mathematical figures then it wouldn’t look like that you are advertising but yes definitely it seems like you are giving notes to students to prepare.

• So be remember that your content does not carry more mathematical terms.

• Until  Date , Contact number, address and time is absolutely fine .

• Do not use any coding language in your content.

• Do not write so much text in your content because no one is having that much time to read the whole boring text so avoid that.

• Try to put something exciting in your content  or which can force your audience to read your post.

• For Example offers, sales, seminar, exhibition, Free gift hampers to first 10 customers , something which relates to customers likes and interest  etc. These things might catch attention of your audience.

• Try to add some interesting and positive images which are related to your content .

• Do not add any wrong image whose meaning is going in another direction and it is less relatable to your content. 

• Make sure your  content is not related to any religion , culture , language , society , gender , equality , etc. which can hurt your audience .

• Do not write anything in your content  which is related to society.

• Always add your company logo in your post , it looks professional .

So these ways can help you to reach a larger audience and it will attract your audience to come and read your post.