When it comes to advertising, marketing, whether paid or standard, many people and companies are usually not sure where to begin and what platforms to use.

Platforms such as Facebook, Instagram, Twitter, Tiktok, Pinterest, and Linkedin serve as great marketing places for your brand services or products.

Whether you’re a big or small business owner, social media advertising is a must, especially if you want to stand out from the crowd, gain content views and drive more sales.


Social Media Advertising

Social media advertising, or social media targeting, are advertisements served to users on social media platforms.

Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.

In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with a lower cost of acquisition.


Marketing Campaigns

1. Run your ad campaigns manually.

Running campaigns manually is going to be your cheapest option — and the simplest.

All you have to do is choose an advertising platform and set up your campaign.

Running an ad campaign manually gives you the freedom to invest 100% of your budget into testing out ads and finding the best ones.

Rather than spending extra money on ad management tools or agency fees. 

Plus, taking charge of your own campaigns will inevitably allow you to develop an eye for advertising so that you can learn and improve your campaigns in the future.

2. Via automated software.

Considering social media ad spending is predicted to reach $153,974 million in 2021, it’s no wonder there are a plethora of third-party tools to help you manage your campaigns.

With so many automation tools on the market such as heropost, HootSuite, ShareIt, Buffer and many more.

You’ll be able to save time, optimize campaigns and ensure that their money is going toward ads that will actually turn into sales.

3. Hire a managed service to run your ad campaigns.

While this is often the most expensive option, it’s also the simplest and will likely reap the most benefits.

Rather than relying on your own expertise or automated software, hiring a professional is the most reliable option for achieving the results you want.

As a result, the chances of you getting your desired results are much higher.

Plus, hiring a managed service means there’s zero work on your part, so you can invest time and energy into other areas of your business that need more focus. 

So, although you’d be paying a fee and ad spend, the hope is that your advertising will turn into consistent sales and keep you net positive.


Types of Advertising

It’s relatively clear that gone are the days of billboards and magazines being the only advertising mediums.

As the world of content marketing and digital marketing continues to evolve, there is a buffet of marketing options to choose from, each holding its own unique strengths and limitations.

Highlighted below are some of the most common types of ads and how they can add value to your campaign. 

Photo ads Marketing

Likely the most familiar type of ad, you’ll often see photo ads strewn across news feeds, sidebars and banners.

Photo ads are great for building brand awareness since they place your product right in front of the customer.

Just make sure that your images are consistent in style with your posts and stories so that users immediately associate them with your brand.

Photo ads are effective in bringing traffic to your website.

In fact, a Facebook study found that a series of photo-only ads outperformed other ad formats in bringing unique traffic.

Video ads Marketing

Arguably, over half of all social media users will watch a full video if it is under one minute long.

This means you only have a short length of time to reel in a user and keep them hooked.

Luckily, platforms like Instagram and Facebook allow you to create short, looping video ads that users can quickly view and interact with while scrolling through their feed.

Story ads Marketing

Studies by Instagram Business, half of the users assessed and surveyed said they visited a website to purchase a product or service as a result of viewing it on a Stories ad. 

Considerably Instagram has 1 billion active users, this poses a huge opportunity for one to make the brand known.

Stories ads display in full-screen format, allowing your product to be in full focus as long as you have your customer’s attention.

Messenger ads Marketing

Social media ads don’t have to only appear in a user’s news feed!

Facebook Messenger ads, unlike photo, video and Story ads, are displayed between conversations in a user’s Chats tab in Messenger.

Potential customers can click on the ad to begin an automated conversation through Messenger, or the ad can link them to your website to browse products.


Especially in the eCommerce business industry, social media marketing or advertising is one of the most efficient and effective ways to reach your target audience and turn them into customers.

No other advertising avenue can deliver the same consistent, scalable leads as social advertising.

As more and more businesses, companies dip their toes into social media, it’s crucial that you understand the ins and outs of this advertising medium and start strengthening your own strategy.

But with these tips under your belt and actionable goals to guide you through the process, you’ll be way ahead of the curve.

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Joao Do Rosario N’vula

Rosario is a senior Web & UI / UX Designer, with a profound passion for solving IT related problems or continuously expanding challenges of the industry demands. Currently an Intern Digital Marketing Analyst at International Institute of Digital Marketing™. In my free time, you would mostly find reading articles on sports news, general news, and anything interesting.

Linkedin: Rosario Nvula

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