Fashion Marketing Strategy Plan, Become Success in Your Industry Niche.

Hijab fashion is a simple/modest yet beautiful and unique look. The fashion world is constantly changing whereas it’s focusing on the oldies or this year’s fashion. But as the fashion world is growing it’s becoming more scarce of modest outfits that hijab women can be comfortable in. This is the fashion niche I have always been interested in, but not to worry this Fashion Marketing Strategy can work for any business in the fashion industry

Quality is the Best Marketing Strategy” by John Lasseter

Hijab Fashion is hard to find whether it matches scarves with an outfit or just to match outfits that look modest and yet still in the latest trends. This guide will be the ultimate guide on how to start a successful hijab business. The ultimate marketing strategy

Measure Your Current Success

Marketing Strategy is used to create a plan of action that can help sell your product. It is a step by step process that will ensure you a road to success.So if you’re a new bird to the family of small businesses then I welcome you on this journey. It is very exciting and interesting. But if you already have a small business then I urge you to collect the latest data from your analytics so that you can set new goals.

  • Branding
  • Set Goals
  • Market Research
  • Create a Digital Presence
  • USP – Unique Selling Point
  • Content and engagement management (Social Media Strategy)
  • PPC Campaigns
  • SEO

This is a process that gives specific meaning to your business. This is what your future customers will always look at as your brand takes shape in their minds.

  1. One of the first things you have to do is determine on your logo/slogan, the colors your branding will take (define your brand image).
  2. But in order to give a branding a potential client can trust you have to ask the following questions:
  • Who is my target audience?
  • What does my business stand for?
  • What makes me different from my competitors?
Set Goals 

When identifying one’s goals he/she should be specific and realistic at all times.There are 2 types of goals

1.Short-term Goals (lasts 0-6 months)      – 2.Long-term Goals (lasts 6 months and +)

1.Short-term Goals
  • Within 2 months i would like to create a brand awareness on Instagram and Facebook + have 100 followers both social medias
  • Within 3 months i would like to have sold 15 items + 150 followers both social medias
  • Within 4 months i would love to have at least 3-4 loyal customers + 170 followers on both social medias 
  • Within 5 months i would love to have 1 loyal customers + sold 50 items and have 230 followers 
  • Within 6 months have 10 loyal customers
2.Long-term Goals
  • Within the long term i would like to have 40 loyal customers
  • Within the long term i would like to gain 1000 followers   
  • Within the long term i would like to have sold over 100 items
Market Research

This is the process used to gather the correct information needed in order to run your business.

  • Analyze your competitors by finding and comparing marketing, sales metrics that can help you identify the difference between yours and your competitors product
  • Demographic research – Who are you targeting? The age, race, sex, income, marital  status, employment and so on
  • Quantitative Research – numerical data this will be used when your business is launched, this will keep track of all the traffic you will receive to sites and from where they come from 
  • Industry Research – see what will be trending close to the time you will be launching.
  • Focus Group or one-on-one surveys can help you determine more about your products.
Create a Digital Presence

This is how your business is seen online, digital presence makes it easier for your potential customers to find you.The main goal of digital is to gain and gain more revenue for your business.Digital presence can be created by building a website. I will give you a quick step process on how to start a website.

  • Basically choose your platform you wish to sell your products on
  • Pick a domain name 
  • Select a theme or template 
  • Add your content 
  • Easy and Quick check outs
  • Optimize your business for search engines
  • Launch your website

Google My Business is one of the most recommended tools that can benefit your website in the locally strategy plan, they make your business visibility much more easier to be seen.They only show to your relevant audience.

USP – Unique Selling Point

it’s all about having the product and you brand stand out, Always think what will make my company more unique than my competitors Luckily for you can give you a few pointers:

  • Price – the price is perfect for the customer
  • Quality -using the soft and incredible material 
  • Discounts and promotions
  • Have core values 
  • Show your case studies and much more
Content and engagement management
  • Spread awareness about your business through Instagram and Facebook (brand image,informational post,interactive posts, educational posts, video posts etc)
  • Do blogs on hijab fashion hacks and how to styles them 
  • Think about the type of content you want to post about
  • Use surveys to find out how to increase engagements for your business
  • Create new and exciting Campaigns
  • Don’t forget to add you reviews well in this case , case studies is best to add on website and social media as it gives you the reviews from your customers
  • Always analyze instagram and facebook insights to see if your business is in the right direction.

Pay-per-click this is paid advertising that can help you generate more leads than organic search. Can put you on the first page on the search engine.


Search engine optimization is used to help your website be brought to the top of the searches through the organic search way. All you have to do is use the right keywords for what you exactly offer.


I’m giving the guidelines to start up a Fashion business all you have to do is follow the process which is: 

  • Branding
  • Set Goals
  • Market Research
  • Create a Digital Presence
  • USP – Unique Selling Point
  • Market Research
  • Content and engagement management
  • PPC Campaigns
  • SEO

With this guide given the fashion business can achieve many great things, with research that can be proven you will be lead to great success.


I have always wanted to start the hijab fashion business, so with careful consideration I have compiled a business strategy that would guarantee success. IIDM is the best action course for you to take if you still don’t understand.i

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