5 Reasons Why NOW Is The Time To Learn Digital Marketing

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Image 1: Digital Marketing

Covid-19 has drastically brought about a change in all aspects of our lives. Our new best friend is now our mobile phone and we go to sleep and wake up watching Instagram reels or TikTok videos. Most of us have already tried making Dalgona coffee and enrolled ourselves in an online course. In some way or the other, we have written a new future for ourselves-a Digital Future. Since you are reading this, it is safe to infer two things. Firstly, you have survived the dreadful part of the pandemic; Secondly, you are interested in Digital Marketing or wondering if it is the right career for you.

Congratulations, you are at the right place because I am going to talk to you about Digital Marketing and give you 5 reasons why NOW is the time to learn and develop Digital Marketing skills.

There is also a bonus tip on how to take your Digital Marketing journey forward. So, stay tuned and read on.

Before moving any further, let’s understand the concept of

Digital Marketing

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Image 2: Digital Marketing

In brief, marketing that involves the use of the internet or electronic devices is called Digital Marketing. It is the act of using different online marketing strategies to connect with your audience, sell products, promote your brand and grow your business.

There are different fields in Digital Marketing:

  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • Affiliate Marketing
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Email Marketing
  • Pay per click advertising (PPC)

and many more.

Not only is Digital Marketing fast, but it is also measurable and cost-effective. In addition, it helps you to reach a larger audience, target your prospective buyers and track marketing campaigns.

Impact of Covid 19 on Digital Marketing

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Image 3: Impact of Covid-19 on Digital Marketing

Before Covid-19 hit, Digital Marketing was already on the rise and going hand in hand with traditional marketing. But after the first quarter of 2020, there was a massive increase in the demand for digital marketing.

According to a GlobalWebIndex survey, smartphone usage was up significantly, with 70 percent of all global respondents spending more time on their smartphones.

It was also reported that there was a significant increase in the average time U.S. users spent on social media in 2020. From 54 minutes, it went up to 65 minutes. Moreover, the total retail sales went from 18.9% in February 2020 to 32.8% in May 2020.

The most surprising data of all is the search volume per month for digital marketing courses. From 60,500 in the month of May 2019, there was a jump of 49.5%, making the search volume per month at 90,500 in May 2020.

Thus, we see that the scope of digital marketing in 2020 and 2021 has seen drastic growth. It is evident that people across the globe are finally understanding the importance of digital marketing and thinking of it as a lucrative career.

Therefore, it is safe to say that Digital Marketing is the face of the future and it surely looks secure and bright.

5 reasons why THIS is the time to learn Digital Marketing

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Image 4: 5 reasons why this is the time to learn Digital Marketing

Now that we have gone through all the data about Digital Marketing, below are the 5 main reasons (among many others) why this is the time for you to learn and develop your Digital Marketing skills:

1. Move from Traditional to Digital

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Image 5: Move from Traditional to Digital Marketing

COVID-19 has radically transformed the digital business space. Research shows that more than 50% of companies have increased their investment in digital and technology innovation because of the pandemic.

Businesses had to overnight transform their B2B and B2C strategies, especially with how they communicated with their audience, offered service, and made customers satisfied. Most companies were quick to adopt Digital Marketing strategies in the wake of the pandemic.

2. Evolving Industry

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Image 6: Digital Marketing is an evolving industry

Although Digital Marketing is a new field compared to traditional industries, its growth over the years, especially since Covid-19, demonstrates that it is here to stay. By now, more and more people are adapting to the “new normal” and are very much comfortable and willing to use the internet for shopping, banking, learning, and so on.

Therefore, to cater to these recent customer demands, Digital Marketing is the “latest talk of the town” skill. 

3. Cater to Future Generation

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Image 7: A girl clicking a picture for her social media feed

The future generation is already a part of the current digital world and very accustomed to utilizing the online world for every aspect of their lives. Therefore, it is crucial for businesses and organizations to start their Digital Marketing efforts now to cater to their future customers. This in turn makes Digital Marketing a very relevant and stable profession.

4. Remote, Nomad work culture

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Image 8: Father and son working on their laptops from their Bali beach house

With the pandemic, it has been clear that companies as huge as Google and Facebook can easily function effectively with employees working from home. This trend of remote work culture has widened the scope of Digital Marketing as a profession.

Now you don’t have to be in New York to work as an Email Marketer for a Multinational Company or be in Los Angeles to manage the social media platforms of your famous influencer. You can very well sip Sangria, sitting in Bali and working on your laptop.

5. Rise of small businesses and side hustle

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Image 9: A small business owner baking cupcakes

Because of Covid-19, people across the globe understood the value of financial stability, and hence, there has been a rise of small businesses and side hustle since 2020.

People with baking skills are taking orders for cakes and cupcakes, passionate writers are starting their content writing companies or websites, tech gurus are launching their YouTube channels to talk about the latest tech in the market, and many more. The main thing in common among all these people is the use of digital platforms for their business.

And to climb up to the success ladder, every small business requires Digital Marketing know-how.

How to take your Digital Marketing journey forward?

So, are you excited about taking your Digital Marketing journey forward? I can already hear a loud YES. Now that you know that this can be a very prospective career for you and you want to develop your digital skills further, here is a bonus tip for you.

There are many ways to go forward with your Digital Marketing journey. But how about learning from the best in the industry?

International Institute of Digital Marketing ™, a certified organization founded by several long-standing marketers offers various certification courses and workshops on Digital Marketing.

A certification course on Digital Marketing can not only educate you but also open doors for your career.

Conclusion

To sum up, with the rising popularity of Digital Marketing, more and more organizations, start-ups and small businesses are on the lookout for Digital Marketing professionals and experts. So, this is your time to shine.

What are you waiting for? Without wasting any more time procrastinating, start your Digital Marketing journey right here, right now.

About the author

Anonya is a Digital Marketing Enthusiast and a Marketing Project Coordinator with an M.A and an MPhil in International Relations. Originally from India, she currently lives in Germany with the love of her life. Anonya is passionate about food, music, and traveling. A dog lover and a plant mom, she tries to live sustainably and loves making DIY upcycling crafts.

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